Digital Marketing Course Expanding Marketing's Success Horizons

 

Digital Marketing Course Expanding Marketing's Success Horizons

Why enrol in a course on digital marketing?

Traditional marketing is losing money fast to digital platforms, and as a result, the necessity for marketing professionals to be proficient in digital approaches and analytical basics has expanded. Call us for Digital Marketing Course in Gurgaon.

Digital Marketing Course in Gurgaon


What will one learn in a course on digital marketing?

Search Engine Optimization (SEO):

SEO is becoming a significant channel for marketing and assists in improving your websites rank by fetching more traffic using keyword management, on- and off-page optimisation, URL building, link building and many more of such feature. Students will have the opportunity to do so using the Yoast SEO plug-in on the WordPress site.

Social media marketing:

A social media campaign plan for a product or service is developed and deployed on many platforms, such as Facebook and YouTube. In addition, the conversion rate and amplification of the targeted audience are assessed to determine the effectiveness of the approach. It also explains how social media may play a crucial part in brand promotion and whether social media likes actually contribute to increased sales.

Web analytics:

This section gives the opportunity to work with actual data in order to authenticate or corroborate e-commerce shop theories. The Google analytics tool is quite useful and has shown its worth over time; consequently, it is the most used tool. Students can familiarise themselves with Google Analytics by downloading the mobile application.

This provides the chance to get familiarity with paid platforms on the internet, such as Google AdWords, Facebook Ads, and YouTube Ads, in order to target potential buyers, determine the acquisition cost, and calculate advertising expenses. To measure profit margins and compare cost-per-click to average order price and customer lifetime value, a spreadsheet is created.

This section focuses on the transformation of raw data into meaningful information for the creation of dashboards that keep stakeholders informed of significant numbers and their changes over time.

Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimisation, user experience designing and mobile marketing etc. Students also gain hands-on experience with these technologies through group and individual projects, as well as the creation of a personal WordPress website. They are also need to deal with e-commerce enterprises in real-time once they have mastered the many digital marketing components. Call us for Digital Marketing Course in Gurgaon.

Prospects for employment following the course

Students acquire a comprehensive understanding of all digital marketing strategies, accessible tools, and resources after passing periodic assessments. Additionally, they receive exceptional placement help. It is one of the most lucrative departments in any organisation. You have the choice of working as a freelancer or joining a company and working in a more structured atmosphere. The following positions are open to marketing graduates with expertise in digital marketing:

·        Digital marketing manager

·        Content marketing manager

·        Social media marketing professional

·        SEO executives

·        Copywriters

·        Content authors

·        Conversion rate optimisation specialists

·        Search engine marketers

·        Inbound marketing professionals

Choose a digital marketing course that meets your speed and interests to propel your career to new heights. We are the leading college for digital marketing certification training in Gurgaon renowned for the greatest placements in major organisations throughout the world. Through case studies, interactive discussions, interesting projects, and in-class activities, as well as post-training support, students gain practical experience and gain knowledge rapidly. Call us for Digital Marketing Course in Gurgaon.

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